Sales & Marketing Analytics
End-to-End Customer Analytics Framework
Comprehensive analytics framework analyzing customer lifecycle with advanced techniques including RFM segmentation, churn prediction, CLV modeling, market basket analysis, and uplift modeling for marketing optimization.
Key Challenges
- Built comprehensive framework analyzing customer lifecycle
- Implemented advanced techniques like uplift modeling for marketing optimization
- Integrated 9 different analytical modules into unified dashboard
What I Learned
- End-to-end analytics thinking across business functions
- Business impact of ML beyond accuracy metrics
- Multi-disciplinary approach to customer analytics (marketing + data)